Dubai is more than just a global leader in luxury, tourism, and innovation—it’s a city where social media influencers shape industries and create opportunities. With over 78% of Dubai’s professionals engaging in online networking, influencers have become pivotal in connecting job seekers, brands, and individuals to new horizons.
For job seekers, influencers aren’t just about trends—they’re a roadmap to skill-building, networking, and unlocking career potential in the UAE’s vibrant market.
Top 10 Social Media Influencers in Dubai by Category
Fashion and Beauty Influencers

1. Huda Kattan

The founder of Huda Beauty, Huda Kattan has transformed her brand into a global phenomenon, amassing over 50 million followers on Instagram. Her journey from a makeup artist to a beauty mogul exemplifies the power of personal branding and entrepreneurial vision.
- Instagram: @hudabeauty
- YouTube: Huda Beauty
2. Rawan Bin Hussain

With a background in law and a passion for fashion, Rawan has built a strong online presence with millions of followers. She is known for her glamorous yet relatable content that inspires women in the Middle East.
- Instagram: @rawan
- TikTok: @rawanbinhussain
3. Joelle Mardinian

A Lebanese fashion model, actress, and entrepreneur, Joelle Mardinian has built a substantial following of nearly 21 million on Instagram. She founded Joelle, a beauty products company, and is recognized as one of the most popular Arab TV presenters in the MENA region.
- Instagram: @joellemardinian
4. Narin Amara
Known for her beauty tutorials and fashion insights, Narin has cultivated a dedicated audience, making her a prominent figure in Dubai’s influencer scene.
- Instagram: @narinamaras
5. Rida Shahid
A dentist by profession, Rida Shahid has seamlessly blended her medical expertise with her passion for beauty and fashion, attracting a substantial following on Instagram.
- Instagram: @rida_shahid_
6. Arooj Gulzar

Arooj is recognized for her engaging content that spans beauty, fashion, and lifestyle, resonating with a diverse audience in Dubai.
- Instagram: @aro0oj
7. Mizna Arshad
Mizna focuses on beauty and lifestyle, offering followers insights into the latest trends and product reviews.
- Instagram: @mizna_arshad
8. Ritu Pamnani

Known for her fashion tutorials and personal styling tips, Ritu has become a trusted source of fashion advice in Dubai.
- Instagram: @ritupamnani
9. Shaima Hormillosa

Shaima’s innovative content and connection with her followers make her a standout figure in Dubai’s digital beauty space.
- Instagram: @shaimaa_hormillosa
10. Fatima Al Awlaki
Fatima has carved out her space in the fashion and beauty industry with her unique style and engaging posts.
- Instagram: @fatimaalawlaqi
Tech and Entrepreneurship

1. Omar Al Busaidy

A Fulbright Scholar, author, and entrepreneur, Omar has extensive experience in commercial diplomacy and international relations. He has worked with organizations such as the British Embassy in Abu Dhabi and the Dubai Chamber of Commerce. Omar is also a Non-Resident Fellow at Trends Research & Advisory, a geopolitical think tank based in Abu Dhabi.
- Instagram: @omaralbusaidy
- Twitter: @omaralbusaidy
- LinkedIn: Omar Al Busaidy
2. Noor Sweid

Founder and General Partner at Global Ventures, Noor has supported tech startups across the Middle East. Her efforts have significantly contributed to the region’s entrepreneurial ecosystem.
- LinkedIn: Noor Sweid
3. Ammar Al Malik

As the Managing Director of Dubai Internet City, Ammar has played a pivotal role in fostering innovation and attracting global tech companies to Dubai.
- LinkedIn: Ammar Al Malik
4. Abdallah Abu-Sheikh

An entrepreneur known for his work in the mobility sector, Abdallah has been at the forefront of introducing innovative transportation solutions in the region.
- Instagram: @abdallahabushiekh
- LinkedIn: Abdallah Abu-Sheikh
5. Sarah Al Amiri

As the UAE Minister of State for Advanced Technology and Chair of the UAE Space Agency, Sarah has been a driving force behind the nation’s advancements in space technology and education reform.
- Twitter: @SarahAmiri1
- LinkedIn: Sarah Al Amiri
6. Khaled Al Huraimel

Leading Bee’ah, a sustainability and environmental services company, Khaled has integrated technology to promote environmental sustainability in the UAE.
- LinkedIn: Khaled Al Huraimel
7. Walid Mansour

As a partner at Middle East Venture Partners, Walid has been instrumental in funding and mentoring startups, contributing to the growth of the tech ecosystem.
- LinkedIn: Walid Mansour
8. Huda Al Lawati

With extensive experience in private equity and venture capital, Huda has been a key player in financing and scaling tech enterprises in the region.
- LinkedIn: Huda Al Lawati
9. Dr. Saeed Al Dhaheri
A seasoned technologist and former Director General of the UAE National Council, Dr. Saeed has been influential in shaping the country’s digital transformation strategies.
- LinkedIn: Dr. Saeed Al Dhaheri
10. Najla Al Midfa
As the CEO of the Sharjah Entrepreneurship Center (Sheraa), Najla has been pivotal in nurturing startups and fostering an entrepreneurial culture in the UAE.
- LinkedIn: Najla Al Midfa
Health and Fitness Influencers of Dubai

1. Andrei Deiu
A professional bodybuilder and fitness model, Andrei Deiu is renowned for his disciplined approach to bodybuilding. He has collaborated with brands like ProSupps and boohooMAN Active, attracting a predominantly male audience.
- Instagram: @andreideiu_
- YouTube: Andrei Deiu
2. Rick Bhullar
Known for his intense CrossFit sessions and creative workout techniques, Rick Bhullar offers an 8-week summer shred program. His audience is primarily female, engaging through high story views.
- Instagram: @rickbhullarfitness
- YouTube: Rick Bhullar Fitness
3. Burpee Girl Liss
Specializing in high-intensity interval training (HIIT), Lisseth Edwards, known as Burpee Girl, is a certified fitness coach and kettlebell expert. She shares easy at-home workouts on her YouTube channel, inspiring others to start working out along with her.
- Instagram: @burpeegirl_liss
- YouTube: BurpeeGirl
4. Manal Rostom
An Egyptian athlete and founder of the “Surviving Hijab” community, Manal Rostom is a Nike Running Coach and the first woman to run the Great Wall of China Marathon in a hijab. She advocates for inclusivity in sports.
- Instagram: @manirostom
- Facebook: Manal Rostom
5. Zahra Lari

Zahra Lari, the first figure skater from the United Arab Emirates to compete internationally, is also the first to do so wearing a hijab. She has been featured in Nike’s campaigns promoting the Pro Hijab.
- Instagram: @zahralari
- Twitter: @zahralari
6. Hamza Salah
A Dubai-based Pakistani model and fitness influencer, Hamza Salah is known for his dedication to fitness and fashion. He has collaborated with various brands and has a significant following on social media platforms.
Facebook
- Instagram: @hamzasalahofficiall
- Facebook: Hamza Salah
7. Ahmed Mokbel
A fitness coach, personal trainer, and fitness model, Ahmed Mokbel was born in Cairo, Egypt, and moved to Dubai in 2011. He has a natural passion for sports and has been involved in various fitness initiatives in the region.
- Instagram: @ahmed.mokk
- YouTube: Ahmed Mokbel
8. Synthia Jacob
A fitness and travel enthusiast, Synthia Jacob offers fitness plans and promotes body transformation through her online platform. She focuses on empowering individuals to achieve their fitness goals.
- Instagram: @synthiajacob
- Website: Synthia Jacob Fitness & Travel
9. Alice Veglio

An Italian fitness coach and entrepreneur based in Dubai, Alice Veglio founded “Bright and Fit,” an online platform offering fitness and wellness programs tailored for women.
- Instagram: @aliceveglio
- YouTube: Alice Veglio
10. Bilal Mehsen
Focusing on lifestyle and fitness, Bilal Mehsen creates content on gym workouts and healthy eating, appealing to those seeking a balanced lifestyle. He has collaborated with brands like Namshi and Trendyol.
- Instagram: @bilal.mehsen
Dubai’s Food and Entertainment Influencers

1. Mohamed Azharudeen Peediyekkal
Known for his engaging vlogs, Mohamed explores diverse culinary experiences across Dubai. With over 500,000 followers, he offers insights into local eateries and international cuisines, making him a valuable resource for food enthusiasts.
- Instagram: @travel_n_cuisine_by_azhar
- Facebook: Mohamed Azharudeen Peediyekkal
2. Haya Kaabar
She curates a comprehensive guide to Dubai’s dining scene, highlighting both popular hotspots and hidden gems. Her content appeals to a broad audience seeking diverse culinary experiences.
- Instagram: @thedubailist
- TikTok: @thedubailist
3. Arezoo Muslemi
Recognized for her authentic reviews and engaging content, Arezoo showcases the best dining options in Dubai. Her influence was acknowledged when she won the Filmfare Food Influencer of the Year 2024.
- Instagram: @misszuzucchini
- TikTok: Miss Zucchini
4. Reza Kiani
Reza’s explorations of Dubai’s culinary landscape provide followers with insights into authentic international cuisines available in the city. His content is precious for those seeking diverse dining experiences.
- Instagram: @feedkiani
- Youtube: FeedKiani
5. Cook Mag
With a following of 7.7 million, Cook Mag offers unique and creative recipes, along with restaurant recommendations and kitchen hacks. Their content caters to a wide audience interested in culinary arts.
6. Alex Augusti
Known for his humorous take on Dubai life, Alex shares entertaining content that resonates with both residents and visitors. His unique perspective adds a lighthearted touch to the city’s social media scene.
- Instagram: @justabritabroad
- YouTube: Just a Brit Abroad
7. Samantha Wood
As the founder of the impartial restaurant review website FooDiva, Samantha provides in-depth reviews and insights into Dubai’s dining establishments. Her expertise is a valuable resource for food enthusiasts seeking honest evaluations.
- Instagram: @foodiva
- Twitter: @foodivaworld
8. Chef Shaheen
A culinary expert, Chef Shaheen shares innovative recipes and cooking techniques, inspiring both amateur and seasoned cooks. His content emphasizes creativity and skill in the kitchen.
- Instagram: @chefshaheen
- YouTube: Chef Shaheen
9. Dalia
Through her platform, Dalia’s Kitchen, she shares recipes that blend traditional and modern culinary techniques, appealing to a diverse audience interested in cooking.
- Instagram: @daliaskitchen
- Facebook: Dalia’s Kitchen
10. Latifa Alshamsi
As one of the first fashion, food, and travel bloggers in the Emirates since 2010, Latifa’s content offers a blend of lifestyle and culinary experiences, providing followers with a holistic view of Dubai’s offerings.
- Instagram: @latifaalshamsi
- Twitter: @latifaalshamsi
Travel and Lifestyle

1. Nael Abu Alteen
Transitioning from a mechanical engineer to a full-time travel and lifestyle influencer, Nael has amassed over 1.7 million followers on Instagram. His content showcases luxurious travel experiences and collaborations with international brands, providing a window into opulent lifestyles.
- Instagram: @nael_abu_alteen
- Facebook: Nael Abu Alteen
- YouTube: Nael Abu Alteen
2. Marwa Hassan
An Egyptian fashion blogger and designer, Marwa Hassan founded Marwa Hassan Couture. She has gained 2.6 million followers on Instagram, where she shares fashion styling, hijab, and makeup tutorials.
- Instagram: @marwahassan
- YouTube: Marwa Hassan
3. Khalid Al Ameri
An Emirati content creator and entrepreneur, Khalid Al Ameri is known for his family-centered comedic content. He has amassed 3.2 million followers on Instagram, where he shares insights into Dubai’s vibrant culture.
- Instagram: @khalidalameri
- YouTube: Khalid Al Ameri
4. Zeyna Belhelw
Born in London, Zeyna Belhelw is a fashion model and blogger who has gained a huge following on her fashion and beauty page. She has 4.1 million followers on Instagram and has worked with brands like Jimmy Choo.
- Instagram: @zeynabelhelw
5. Mo Vlogs

Mo Vlogs showcases his luxury lifestyle through Instagram, creating lifestyle content that highlights high-end cars and fashion. He has 4.5 million followers on Instagram and works with various high-end brands.
6. Taim AlFalasi
An Emirati media personality, Taim AlFalasi has 4.7 million followers on Instagram. She shares insights into Dubai’s culture through food content and daily experiences, collaborating with UAE airline brands.
- Instagram: @taimalfalasi
- YouTube: Taim AlFalasi
7. Wessam Q
A popular comedy and lifestyle influencer, Wessam Q has 4.8 million followers on Instagram. He engages his audience with comedic skits and has collaborated with brands like Samsung.
8. Azza Zarour
A TV personality and social media star, Azza Zarour has amassed 6.1 million followers. Her engaging content spans various aspects of lifestyle and entertainment.
- Instagram: @azzazarour
- YouTube: Azza Zarour
9. Jumana Abdu Rahman
Rising to fame through fashion content and TikTok comedy skits, Jumana Khan has attracted 5.8 million followers. Her recent partnership with real estate brand Binghatti underscores her versatility.
- Instagram: @jumana_khan_
- YouTube: @jumanaabdurahman
10. Haifa Beseisso
A Palestinian-American YouTuber and vlogger, Haifa Beseisso is known for her travel and cultural content. She has 825,000 subscribers on YouTube, where she shares her experiences and promotes cultural understanding.
- Instagram: @flywithhaifa
- YouTube: Fly With Haifa
The Impact of Influencers on Your Career Opportunities
Insights into Industry Trends and Innovation: Influencers often serve as early adopters, providing firsthand information on emerging trends and technological advancements. Engaging with their content keeps professionals abreast of industry developments, fostering a culture of continuous learning.
To stay informed about the latest developments shaping Dubai, check out our blog on Top 10 UAE and Dubai News Websites (2024).
Networking Opportunities through Events and Online Communities: Many influencers host webinars and workshops and participate in online forums, creating platforms for professionals to connect, share knowledge, and collaborate. These interactions can lead to valuable partnerships and mentorship opportunities.
Inspiration for Personal Branding and Career Growth: Observing how influencers curate their personal brands offers valuable lessons in self-presentation and audience engagement. Professionals can emulate these strategies to enhance their own visibility and credibility within their fields.
How to Leverage Influencers for Networking and Growth
Engaging with Influencers
Active Participation: Regularly comment on and share influencers’ content, offering thoughtful insights to add value to their discussions.
Authentic Relationship Building: Initiate genuine interactions without being overly assertive, focusing on shared interests to foster trust.
Learning from Influencers
Adopt Proven Strategies: Analyze influencers’ methods to refine your personal brand or business approach.
Participate in Educational Opportunities: Attend their webinars, events, or online courses to gain industry-specific knowledge.
Collaborating with Influencers
Identify Synergistic Opportunities: Look for collaboration prospects that offer mutual benefits, such as co-hosted events or joint content creation.
Craft Tailored Pitches: Approach influencers with personalized, professional proposals that align with their interests and objectives.
Benefits of Partnering with Dubai Influencers
For Individuals:
- Skill Enhancement: Gain insights into new skills and trends directly from industry leaders.
- Mentorship Opportunities: Access potential mentorship or guidance to advance your career.
For Businesses:
- Expanded Brand Awareness: Increase visibility in the Middle East and globally through influencers’ established audiences.
- Authentic Marketing Campaigns: Develop targeted campaigns that resonate with specific demographics, leveraging influencers’ credibility.
How to Find the Right Influencer for Your Goals In Dubai
- Define Your Audience and ObjectivesClearly outline your target demographic and the specific goals of your campaign. This clarity ensures alignment between your brand and the influencer’s audience.
- Utilize Influencer Marketing Platforms and Research Tools: Leverage platforms like Influencer Marketing Hub and GRIN to discover and evaluate potential influencers. These tools provide insights into an influencer’s reach, engagement, and audience demographics.
- Assess Engagement Rates, Content Quality, and Alignment: Examine the influencer’s engagement metrics—such as likes, comments, and shares—to gauge audience interaction. Ensure their content quality meets your brand standards and aligns with your messaging.
- Red Flags to Avoid:
- Spotting Fake Followers or Inauthentic Engagement: Be wary of influencers with inflated follower counts but low engagement rates, as this may indicate purchased followers. Tools like inBeat’s Fake Follower Checker can assist in identifying such discrepancies.
- Overlapping Niches with Competitors: Avoid influencers frequently promoting competing brands, as this can dilute your message and reduce campaign effectiveness.
Conclusion
Understanding and connecting with influencers is more than just a social media trend—it’s a powerful tool for personal and professional growth. By learning from their strategies, engaging authentically, and exploring opportunities for collaboration, you can gain valuable insights, expand your network, and elevate your career or business.
Whether you’re seeking to build your brand or explore flexible work options, our guide on How to Find Work From Home Jobs in Dubai is a great starting point to unlock new opportunities. Take the first step today: explore influencers in your industry, join conversations they lead, and apply their techniques to build your personal brand. Remember, success often begins with the connections you make.
FAQ | Social Media Influencers in Dubai
Who are the top Dubai Instagram influencers?
Dubai is home to some of the most influential Instagram personalities across various industries. Influencers like Khalid Al Ameri, Taim AlFalasi, and Mo Vlogs lead lifestyle, media, and luxury niches. These creators share visually stunning content and inspire their audiences with insights into Dubai’s unique culture and opportunities.
How can Dubai content creators help boost my career or brand?
Dubai content creators are at the forefront of shaping trends in fashion, tech, and lifestyle. By collaborating with them, you can increase your brand’s visibility, connect with a highly engaged audience, and learn innovative approaches to personal branding and storytelling. Their knowledge of Dubai’s market dynamics makes them valuable partners for business and career growth.
Who are the leading female influencers in Dubai?
Dubai boasts several trailblazing female influencers who are reshaping industries. Personalities like Taim AlFalasi, Marwa Hassan, and Zeynab El-Helw excel in media, fashion, and beauty. These women leverage their platforms to inspire millions while collaborating with global brands to bring Dubai’s unique lifestyle to the forefront.
Are there any British influencers in Dubai?
Yes, Dubai has attracted many British influencers contributing to its vibrant content creation scene. Notable names include Alex Augusti (@justabritabroad), who shares humorous takes on Dubai life, and Zeynab El-Helw, a London-born fashion blogger with a significant following in the UAE. Their international perspective adds a unique flavor to Dubai’s influencer culture.
Who are the most prominent Indian influencers in Dubai?
Indian influencers in Dubai are pivotal in connecting the South Asian community with the city’s multicultural landscape. Creators like Jumana Khan, known for her fashion and TikTok content, and Chef Shaheen, celebrated for his innovative culinary recipes, represent the diversity and creativity that define Dubai’s influencer scene.
How do I collaborate with top Dubai Instagram influencers?
To collaborate with top Dubai Instagram influencers, start by identifying creators whose audience aligns with your goals. Use influencer marketing platforms to analyze engagement rates and authenticity. Craft personalized pitches highlighting mutual benefits, and consider starting with smaller campaigns to build relationships before scaling up.
Why are female influencers in Dubai so impactful?
Female influencers in Dubai are driving innovation in industries like fashion, wellness, and entrepreneurship. Their ability to connect authentically with audiences, coupled with their presence in key sectors, makes them powerful figures for inspiring trends and driving brand awareness in the UAE and beyond.
What industries do Dubai content creators typically dominate?
Dubai content creators excel in the luxury fashion, travel, food, and real estate industries. Their content often showcases Dubai’s unique blend of modernity and tradition, attracting a global audience interested in the city’s unparalleled lifestyle.
How can British influencers in Dubai help businesses expand their reach?
British influencers in Dubai often bring a global perspective to their content, which resonates with international audiences. Collaborating with them can help businesses tap into markets beyond the UAE, leveraging their credibility and extensive following to boost brand visibility.
Why should businesses consider working with Indian influencers in Dubai?
Indian influencers in Dubai bridge cultural and market gaps, making them ideal for brands targeting the South Asian diaspora and Dubai’s multicultural audience. Their content often reflects a mix of traditional values and modern trends, enabling brands to connect effectively with a diverse demographic.